GovLuv is a tool that aims to engage and involve younger generations in their local elections while simultaneously supporting local government officials and volunteers who seek to make politics more accessible. To reflect this mission, a distinctive branding system was developed that embodies the brand's ethos of education and revitalization of the political landscape. Inspired by the wearability of “I Voted” stickers, this brand comes to life through vibrant colors and punchy design to serve as a catalyst for conversation amongst audiences that are statistically less likely to turn out at the polls.