GovLuv is an app currently in development that aims to get young people involved in their local politics, as well as local government officials and volunteers who are interested in making politics more accessible. This tool serves to educate and bring a new energy into politics.
The branding was created to give life to GovLuv outside of the application and serve as marketing pieces. The purple colors chosen unify the usual blue and red of politics and supplementary yellow and orange are energetic and youthful. The combination mark of the V and check hint towards voting on a ballot or a check off a to-do list. Below are examples of shareable Instagram stories to show that users got ready to vote using GovLuv.